Viewing Contact Activity
See a contact's full email and web activity history.
Viewing Contact Activity
Every contact in Mailnaptic has an activity feed that shows their interaction history. This helps you understand how engaged a contact is and what content resonates with them.
Accessing the Activity Feed
- Go to Contacts and click on a contact’s name or email.
- On the contact detail page, scroll to the Activity section.
Activity Types
The feed includes entries such as:
- Delivered, Queued, Skipped, and Failed — The outcome of a campaign email sent to this contact. Failures include Hard bounced and Soft bounced.
- Opened campaign and Clicked campaign — The contact opened or clicked a campaign email.
- Entered automation and Received email via an automation — Automation activity for this contact.
- Added to list — The contact was added to a list.
- Unsubscribed from future emails and Suppressed — The contact unsubscribed or was suppressed (for example after a bounce or complaint).
- Imported via CSV file — The contact was created by an import.
- Visited a page, Tracked event, and Identified via site tracking — Website activity (requires site tracking, available on the Growth plan and above).
Filtering Activity
Use the filter tabs above the activity feed to narrow by type:
- All — Every event.
- Email — Only email-related events.
- Web — Only website activity.
Engagement Score
The contact detail page shows an Engagement score from 0 to 100 as a bar and a number. Owners and admins can configure how scores are calculated (points per event and decay) under Organization → Engagement Score Rules, and recalculate all scores from there.
Tip: Use the activity feed to investigate why a contact might not be engaging. Look for bounces or suppressions that might indicate a deliverability issue for that recipient.