AI Audience Insights
Get AI-powered audience health analysis
AI Audience Insights
AI Audience Insights provides an automated health analysis of your subscriber base. The AI examines your engagement data, tags, campaign performance, growth trends, and churn risk to deliver a comprehensive health score and actionable recommendations.
How to Access AI Audience Insights
- Open a campaign and navigate to the AI tab on the campaign detail page.
- Find the Audience Insights panel.
- Click Generate Insights.
- The AI analyzes your organization's audience data and returns results within a few seconds.
What the Analysis Includes
The AI Audience Insights report contains several components:
Health Score (0-100)
An overall score reflecting the health of your subscriber base. The score considers engagement rates, list growth, churn, and other factors. A higher score indicates a healthier, more engaged audience.
Insights
A list of findings categorized by type:
- Positive — things that are going well (e.g., “Your open rate is 35% above industry average”).
- Warning — areas that need attention (e.g., “15% of your list has not opened in 90+ days”).
- Opportunity — actionable suggestions for growth (e.g., “Contacts tagged 'trial' show high engagement — consider a dedicated nurture sequence”).
Suggested Segments
Based on the analysis, the AI suggests new segments you could create to improve targeting. For example:
- “Create a 'Re-engage' segment for contacts with no opens in 60+ days.”
- “Create a 'Power users' segment for contacts who clicked in 3+ of your last 5 campaigns.”
Data the AI Analyzes
- Engagement distribution — how your contacts break down by activity level (highly active, moderately active, inactive).
- Top tags — which tags are most common and their engagement rates.
- Recent campaign performance — open rates, click rates, and trends from recent sends.
- List growth — new subscriber acquisition rate over recent periods.
- Churn risk — percentage of contacts showing declining engagement patterns.
Tips
- Run Audience Insights periodically (e.g., monthly) to track how your audience health changes over time.
- Act on the suggested segments by creating them in the Segment Builder. The suggestions are tailored to your specific data.
- Use the health score as a benchmark. If it drops over time, investigate which factors are declining.
- Audience Insights is most valuable when you have at least a few weeks of campaign history. New accounts with limited data will get less detailed analysis.
- Each Audience Insights generation consumes one AI credit.