Sending a Test Email
Send a test email before your campaign goes live
Sending a Test Email
Always send a test email before launching a campaign. Test emails let you check your email's appearance, links, and personalization in a real inbox environment.
How to Send a Test Email
- In the campaign builder, navigate to the Review step.
- Click the Send Test Email button.
- Enter one or more email addresses to send the test to. Separate multiple addresses with commas.
- Click Send.
- The test email is delivered to the specified addresses within a few seconds.
What to Verify in Your Test Email
- Subject line and preheader — check how they appear in the inbox preview. Ensure merge tags render correctly (test emails typically show raw merge tags or sample data).
- Visual design — open the test email on both desktop and mobile to check layout, images, fonts, and colors.
- Links — click every link in the email to ensure they point to the correct destinations. Pay special attention to CTA buttons and the unsubscribe link.
- Images — confirm all images load correctly. Check alt text by temporarily blocking images in your email client.
- Spam folder — check if the test email landed in spam. If it did, review your content for spam triggers using the spam score checker.
- Sender information — verify the “From” name and email address are correct.
Test Email Behavior
- Test emails are sent using your campaign's configured sender address and domain.
- Merge tags in test emails may show placeholder values rather than real contact data. Use “Preview as Contact” for accurate merge tag testing.
- Test emails do not count toward your sending limits or campaign analytics.
- Test emails are not tracked for opens or clicks — they are purely for quality assurance.
Tips
- Send test emails to addresses on different providers (Gmail, Outlook, Yahoo, Apple Mail) to check rendering across clients.
- Create a distribution list of your team's email addresses so you can quickly send tests to multiple reviewers.
- Send a test email after every significant change to your campaign design, not just once at the end.
- If your test email goes to spam, review the spam score analysis available on the review step before proceeding.