Click Heatmap

Visualize where subscribers click in your emails

Click Heatmap

The click heatmap provides a visual overlay of your email showing exactly where subscribers clicked. Instead of just seeing total click counts, you can see which buttons, links, and images received the most attention. This helps you optimize email layout and call-to-action placement for better engagement.

Accessing the click heatmap

1. Navigate to Campaigns in the sidebar.
2. Open a sent campaign by clicking on it.
3. Look for the Click Heatmap tab or section on the campaign detail page.
4. The heatmap renders your email with colored overlays indicating click density.

Reading the heatmap

The heatmap uses a color gradient to represent click intensity:

• Red / hot areas — High click concentration. These are the links and buttons that received the most clicks.
• Orange / yellow areas — Moderate click activity.
• Blue / cool areas — Low click activity. These links received relatively few clicks.

Each clickable element also displays the exact click count and percentage of total clicks, so you have both visual and numerical data.

What the heatmap reveals

Above-the-fold performance

Are subscribers clicking links near the top of your email, or are they scrolling down? If most clicks are concentrated at the top, your audience may not be reading the full email. Consider moving important content higher.

CTA button effectiveness

Compare the click rates of different call-to-action buttons. If a button at the top of the email gets 10x more clicks than a button at the bottom, you may want to use a single prominent CTA instead of multiple competing ones.

Image vs text link performance

The heatmap shows whether subscribers prefer clicking image-based buttons or text hyperlinks. This can inform your design decisions for future campaigns.

Navigation and footer links

See if subscribers are clicking navigation links, social media icons, or footer links. Low engagement in the footer is normal, but if your social links get significant clicks, consider featuring them more prominently.

Using heatmap data to improve campaigns

• Consolidate CTAs — If clicks are spread across too many links, focus on one or two primary actions per email.
• Optimize placement — Move high-value links to positions that receive the most attention.
• Increase button size — If text links outperform buttons, your buttons may be too small or not visually distinct enough.
• Reduce distractions — Remove or de-emphasize links that do not serve your campaign goal.
• Test link styles — Use the heatmap to compare different button colors, sizes, and copy across campaigns.

Heatmap and A/B tests

If your campaign includes A/B variants with different layouts or content, each variant has its own heatmap. Compare the heatmaps to see how design changes affected click behavior. This provides much richer insight than just comparing aggregate click rates.

The click heatmap is a powerful tool for understanding subscriber behavior and making data-driven design decisions for your email campaigns.