AI Optimization Tips

Receive AI-powered recommendations to improve future campaigns

AI Optimization Tips

Mailnaptic's AI tools go beyond analyzing past performance — they actively help you optimize your campaigns before and during creation. From writing compelling subject lines to scoring your content and generating email copy, the AI assistant is integrated throughout the campaign builder to help you create better emails.

AI subject line generation

Struggling with subject lines? The AI can generate multiple variants for you:

1. In the campaign builder, look for the Subject Lines button in the Mailnaptic AI toolbar.
2. Provide a brief description of your campaign's content or goal.
3. The AI generates 5 or more subject line variants, each labeled with a style (e.g., curiosity, urgency, benefit-driven, question, personalized).
4. Select the one that best fits your campaign, or use them as inspiration to write your own.

AI subject line scoring

Once you have a subject line, you can score it before sending:

1. Click the Score Subject button in the AI toolbar.
2. The AI evaluates your subject line on a scale of 0 to 100, considering factors like length, clarity, emotional appeal, and spam trigger words.
3. The score includes:
   • Strengths — What makes the subject line effective.
   • Weaknesses — Potential issues that could hurt open rates.
   • Suggestions — Specific improvements to consider.
4. The AI also compares your subject line against your organization's historical open rate data to predict whether it will perform above or below your average.

AI content generation

The AI can write full email body content from a brief:

1. Click Write Email in the AI toolbar.
2. Describe what you want the email to cover, your target audience, and the desired action.
3. Choose a tone (professional, friendly, casual, urgent) and approximate length.
4. The AI generates a complete email including subject line, preheader text, and formatted body content.
5. Review and edit the generated content before using it in your campaign.

AI rewriting

If you already have content but want to improve a specific section:

1. Select the text block you want to improve in the email editor.
2. Use the AI rewrite feature and provide an instruction, such as "make this more conversational" or "shorten this paragraph."
3. The AI rewrites the selected text according to your instruction while preserving the overall context.

AI preheader generation

The preheader is the preview text shown next to the subject line in the inbox. A good preheader complements the subject line and increases open rates:

1. In the preheader field, click the AI generate button.
2. The AI creates a preheader based on your subject line and email content.
3. The generated preheader is designed to complement — not repeat — your subject line.

AI audience insights

Before creating a campaign, you can get AI-powered insights about your audience:

1. On the campaign detail page, look for the Audience Insights panel in the AI tab.
2. The AI analyzes your organization's audience data, including engagement distribution, top tags, recent campaign performance, growth trends, and churn risk.
3. It returns a health score (0-100) and categorized insights (positive, warning, opportunity) along with suggested segments to target.

Getting the best results from AI

• Be specific in your briefs — The more context you give the AI, the better the output. Include your audience, goal, tone, and any key points to cover.
• Always review and edit — AI-generated content is a starting point, not a final draft. Add your brand voice, check facts, and personalize.
• Use scoring iteratively — Score your subject line, make improvements based on the feedback, and score again.
• Combine tools — Use audience insights to inform your brief, then generate content, then score the subject line.

Mailnaptic's AI tools are designed to accelerate your workflow and improve quality, not to replace your judgment. Use them as a collaborative assistant to create campaigns that perform better.