Pre-Made Automation Templates
Browse and deploy 8 built-in automation templates
Pre-Made Automation Templates
Mailnaptic includes 8 professionally designed automation templates that cover the most common email marketing workflows. These templates give you a head start — instead of building from scratch, you can deploy a proven workflow and customize it for your audience.
Accessing templates
- Navigate to Automations in the sidebar.
- Click the Templates tab at the top of the automations page.
- Browse the template gallery, which displays cards for each template with the name, description, category, difficulty level, and number of steps.
- Use the category filters to narrow down templates by type.
Available templates
1. Welcome Series
Category: Onboarding | Difficulty: Beginner
A multi-email sequence that introduces new subscribers to your brand. Includes a welcome email, a getting-started guide, and a feature highlights email with delays between each.
2. Re-engagement
Category: Retention | Difficulty: Intermediate
Targets contacts who have not engaged in a defined period. Sends a "We miss you" email followed by a conditional check and a final "last chance" message.
3. Abandoned Cart
Category: E-commerce | Difficulty: Intermediate
Triggers when a cart abandonment event is received. Sends a reminder email, waits, checks if the purchase was completed, and sends a follow-up with an incentive if not.
4. Post-Purchase
Category: E-commerce | Difficulty: Beginner
Sends a thank-you email after a purchase, followed by product tips and a review request.
5. Lead Nurture
Category: Sales | Difficulty: Intermediate
A drip sequence that educates leads over time, building trust and guiding them toward a conversion. Includes conditional branching based on engagement.
6. Birthday / Anniversary
Category: Engagement | Difficulty: Beginner
Sends a personalized email on a contact's birthday or anniversary date. Simple but effective for building loyalty.
7. Event Registration
Category: Events | Difficulty: Intermediate
Confirms registration, sends reminders leading up to the event, and follows up afterward with recordings or materials.
8. Feedback / NPS
Category: Feedback | Difficulty: Beginner
Requests feedback or an NPS score from contacts after a defined period, with a follow-up for non-responders.
Deploying a template
- Click on a template card to preview the workflow, including all steps and their configuration.
- Click Use Template to create a new automation based on the template.
- The automation editor opens with all the template's nodes and connections pre-configured.
- Customize the email content, delays, conditions, and trigger settings to match your needs.
- Save and activate when ready.
Customizing templates
Templates are starting points, not rigid structures. After deploying a template, you can:
- Add or remove steps.
- Change delay durations.
- Edit email content to match your brand voice.
- Modify conditions and branching logic.
- Adjust trigger configuration.
You can also start from a blank canvas if none of the templates match your use case, or save your own automations as reusable templates for your team.