Site Tracking

Track website visitors and link web activity to contacts.

This topic has 8 articles. Each one explains the steps in the Mailnaptic app, shows what to expect and links to related guides, so you can follow along while you work. Pick an article from the list below to get started.

Articles in Site Tracking

• Installing the Tracking Script: Add the Mailnaptic tracking snippet to your website
• How Site Tracking Works: Understand page views, events, cookies, and sessions
• Tracking Custom Events: Send custom event data from your website to Mailnaptic
• Email-to-Web Identity Linking: Link email clicks to website sessions automatically
• Web Activity on Contacts: View web activity in a contact's activity feed
• Regenerating Your Tracking Key: Rotate your site tracking key for security
• Web Activity in Segments: Use web behavior as segment filter criteria
• Automations from Web Events: Trigger automations based on website activity

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