Checking Your Spam Score
Analyze your email for spam triggers
Checking Your Spam Score
The spam score checker analyzes your email content for common spam triggers and gives you a score indicating how likely your email is to be flagged by spam filters. Running this check before sending helps improve deliverability and inbox placement.
How to Check Your Spam Score
- In the campaign builder, navigate to the Review step (step 3).
- The spam score analysis runs automatically when you reach the review step, or you can click Check Spam Score to run it manually.
- The checker analyzes your email content and returns:
- Spam score (0-100) — a higher score means your email is less likely to be flagged as spam. Aim for 80 or above.
- Issues found — a list of specific problems detected in your email, each with a severity level and a suggestion for fixing it.
What the Checker Looks For
The spam score checker analyzes multiple aspects of your email:
- Content triggers — excessive use of spam-associated words and phrases (e.g., “FREE!!!”, “Act now”, “Limited time offer”).
- Formatting issues — all-caps text, excessive exclamation marks, red text, or large font sizes that spam filters commonly flag.
- Image-to-text ratio — emails that are mostly images with little text are flagged by many spam filters.
- Link quality — too many links, shortened URLs, or links to suspicious domains can trigger filters.
- Missing elements — absence of an unsubscribe link, missing mailing address, or no plain-text version.
- HTML quality — broken HTML, excessive inline styles, or non-standard code that spam filters scrutinize.
Understanding Issue Severity
| Severity | Meaning |
|---|---|
| Critical | Likely to cause spam filtering. Fix these before sending. |
| Warning | May negatively affect deliverability. Recommended to fix. |
| Info | Minor issue or suggestion for best practices. Optional to fix. |
Improving Your Spam Score
- Remove spam trigger words. Rephrase sentences that use aggressive sales language.
- Balance images and text. Ensure your email has a healthy mix of text content alongside any images.
- Use proper formatting. Avoid all-caps, excessive punctuation (!!!), and large colored text.
- Include required elements. Make sure your email has an unsubscribe link and mailing address.
- Clean your HTML. Use the email editor's built-in tools rather than pasting from external sources, which can introduce messy code.
Tips
- Check your spam score after every major content change, not just once at the end.
- A perfect score of 100 is not always necessary. Aim for 80+ and ensure there are no critical issues.
- The spam score checker analyzes content only. It does not check your domain reputation or authentication (SPF/DKIM/DMARC). Use the deliverability dashboard for those checks.
- Combine the spam score check with a test email send to see real-world inbox placement on major providers like Gmail and Outlook.
- Even with a high spam score, maintain good list hygiene and sending practices for the best overall deliverability.